The United States Watch Case Company was organized in Newport, Kentucky in January 1901 by Charles A. Surran, Albert H. Coleman, and W.H. McMillan with $10,000 capital stock. Albert Colman was appointed company treasurer.

In June 1901, The Jewelers' Circular-Weekly reported the company had produced their sample stock, offering 0-Size and 16-Size gold cases.

In February 1902, the company moved to the "Lion Building" in Cincinnati, Ohio.

The company was dissolved in May 1902, and all machinery was sold. John Surran resumed his work with the Wadsworth Watch Case Company.

Note: There are some challenges with the research of this case company due to an unrelated scam perpetrated in the early 1890s. The November 1893 issue of The Keystone reported J.F. Hartwell, of Hartwell & Co. in St. Joseph, Missouri, was accused of selling low-grade "Cyclone" cases manufactured by Keystone with a fraudulent guarantee by the "United States Watch Company." At the time, no company existed by this name.

Some sources associate the United States Watch Case Company (U.S.W.C.Co.) with Abraham M. Bachrach. He successfully secured a trademark for "U.S.W.C.Co." on December 24, 1901. There was no claim in the tradmark application that the initial mark represented the "United States Watch Case" company. The application was filed by Bachrach in November 1901, several months after the company in Newport was organized and a few months before it was dissolved.