Organized in March 1887 by Emanuel V. Wendell, Sophie Webdell, and Max Mayer with a captial stock of $100,000. Some advertisements mention the company being established in 1877 (possibly based on Charles Wendell's jewelry business). Other advertisements reflect the organization date of 1887, as reported in period newspapers.

The company often advertised as manufacturing "artistic gold watch cases."

During the history of the company, refeferences to both the "Western Watch Case Company" and the "Western Watch Case Mfg. Company" were used. Some cases are marked with "W.W.C.Mfg.Co."