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The Story of my First Watch (1894)

The Story of my First Watch (1894) Cover Image

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In April 1894, the New York Standard Watch Company distributed a promotional booklet, “The Story of my First Watch.” Undoubtedly the creation of advertising expert Willis B. Musser, the publication offers brief anecdotal stories about the first watch obtained by famous personalities of the era including Grover Cleveland, Frederick Douglass, and Thomas Edison. The booklet closes with brilliant advertisements showcasing the merits of owning a New York Standard watch, especially as a “first watch.”