New York Standard Watch Co.
New York Standard Watch Co. New Era 60
New Era 60 is a 7 Jewels Hunting watch manufactured by New York Standard Watch Co.. The size 18s, Model AA movement features a Nickel finish. New York Standard Watch Co. manufactured a total of 535,000 New Era 60 movements in 11 distinctive runs.
New Era 60 Movement Characteristics
| Size | 18s |
|---|---|
| Jewels | 7 Jewels |
| Configuration | Hunting |
| Finish | Nickel |
| Model | Aa |
| Setting | Lever |
| Adjusted | No |
| Profile Code | 18s-MAA-7j-HNL |
New Era 60 Production Info
| Total Production | 535,000 |
|---|---|
| Number of Runs | 11 |
| Production Years | 1897-1920 |
| First Serial | 1 |
| Last Serial | 7,410,000 |
| Largest Run | 100,000 |
| Smallest Run | 5,000 |
Research Notes
"New Era" Trademarked in 1896 claiming use since June 20, 1896. "New Era" was also used as a model name for the 1898 New York Standard Cyclometer. Appears in an answer column in a 1897 JC issue. The term "New Era Movement" begins to appear in newspaper advertisements in 1897. Some movements may only contain 4 jewels instead of 7. Steel pallets and roller pins offered in the 1919 Material catalog.